Energy efficiency…as a fuel?
Katie at Efficiency Nova Scotia was putting together the Annual Report. And she was finding very encouraging things. It was coming to light (no pun intended) that energy efficiency was actually competing with Nova Scotia’s other fuel sources. Efficiency, in effect, was becoming a fuel source. And now we need to bang the drum: let’s not only consider efficiency a fuel, let’s make it our primary fuel!
To see just how citizens were engaging with this mental shift, Katie engaged #leadingbyexample on Twitter. Recognition for individuals and organizations province-wide poured in over the ensuing months. We love it when our projects are only the beginning of something big. We look forward to seeing how Nova Scotians continue to rise to the challenge of making energy efficiency our First Fuel!