LP Corp is based in Nashville, Tennessee, but they are keenly aware that their success comes from the skill and hard work of their mills all across North America. They approached us because they were creating a new campaign for LP CanExcel Siding; for that campaign, they simply couldn’t not feature their mill in East River, Nova Scotia. Home to several generations of employees, the mill workers’ high morale and obvious pride in their product is famous across the company. To create a video about LP’s legacy and commitment to service, we needed to look no further than to a community near Chester. And we got to see them use the Smash-o-matic. We’d call that a win-win.