The Cuso Approach

Cuso International

We’ve worked with Sean Kelly at Cuso International for a couple of years, creating powerful stories of community projects which the charity supports around the world. For this project, the stakes were raised – to create a scripted animation that would act as a new PSA and help educate potential volunteers about how to get involved. And it was being commissioned by the national office in Ottawa.

We won the competitive pitch, and got to work helping to craft the existing script, and from that, we focused on the theme of ‘potential’ as the driver for the animation. We devised a bold, visually engaging concept using an iconographic style that was definitely a new direction for us. Two films eventually became three – what we called the ‘volunteer journey, a 3 minute step-by-step walk through of the process of becoming a volunteer, and two PSAs.

We love collaborating with Cuso. Its work is so important, and that makes it even more rewarding to create content that is going to have a direct benefit on the lives of people in less privileged communities.

Journeyman has been so great to work with we almost consider them an extension of our organization – our video department. They listen carefully to our needs but ask the right questions too – about audiences, what we want to achieve, and how it fits into our overall brand. Journeyman isn’t just a video company; they are co-partners helping to create meaning not just information.”
– Sean Kelly, Head of Communications, Cuso International

  • Length: 1 x 3 min film, 2 x 1 min PSAs
  • Producer: Oren Hercz
  • Animator: Mike Riley

The Volunteer Journey

Volunteer PSA

CUSO PSA

The Volunteer Journey
Volunteer PSA
CUSO PSA